Kulturland Brandenburg Kulturland Brandenburg

Corporate design and annual campaign 2003 ‘Europe is here!’, stationary, corporate design manual (implementation at 50 projects), website 2003, posters, programs, two stickerseries, magazine, charts for trade fair, advertisements

The campaign gives information about the historical and cultural background of the state of Brandenburg related to Europe (we've also developed the claim: ‘Europe is here!’). The corporate design of the institution as well as the design of the annual campaign is based on pictograms which are combined. This makes it easy to invent little stories while telling the main message. There are about 50 projects participating in the annual campaign, which need an easy way to handle the corporate design elements. Therefore, the icons are supplied as fonts which everyone could install on their PC. The use of other pictures is possible, but not necessary.

(With blotto)